The Long Game of Marketing: Why Competitive Insight Matters
Oct 10, 2024
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Your Marketing job is the ultimate game of Chess. Think through your next 5 moves, and how your competitor will counter.
One of the most challenging aspects of marketing is staying ahead of marketplace changes. At times, it feels like sitting in a swivel chair in the middle of a crowded room, surrounded by voices pulling you in different directions, each with unique demands. It can be dizzying.
It’s no wonder many marketers struggle to play the long game. There’s hardly time to think beyond the immediate. Trust me, I’ve been there.
But here’s the truth: that’s not an excuse. Long-term marketing strategy—grounded in anticipating competitive moves—is one of the most critical things a marketer can do. If you stand behind your company and its mission, you owe it to yourself and your organization to think strategically and play the long game.
Where to Start
The first step is simple: think like your competitors. Build your marketing strategies based on what they might do next.
Ask yourself:
What do competitors think of our company?
What are they focusing on in the marketplace?
What opportunities or threats are they seeing that we might not be addressing?
The list doesn’t stop there, but these are the kinds of questions that can spark the insights you need to stay ahead.
Why This Matters
Understanding your competition isn’t just a nice-to-have. It’s one of the most powerful tools in your arsenal. By predicting competitive moves, you position your organization to respond effectively—or, better yet, stay a step ahead.
Don’t let the daily grind keep you from tackling this critical work. Roll up your sleeves, set aside dedicated time, and dive deep into competitive analysis. Invite cross-functional partners to join you—fresh perspectives can uncover opportunities you might miss on your own.
And if you’re not sure where to start, or if you need help unlocking your full potential, Timmons Training Institute is just a click away. Let’s build a strategy that sets you apart.